Seed Group, Ibexa Partner to Transform MENA Digital Commerce

The Seed Group Ibexa partnership marks a major step in strengthening digital commerce and customer experience across Dubai and the wider MENA region. Seed Group, part of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has teamed up with Ibexa, a global provider of Digital Experience Platforms (DXP).

Based in Oslo, Norway, Ibexa creates modular, API-first software. This software helps companies personalise customer journeys, manage content, and unify e-commerce tasks. Its platform scales easily and adapts to new business needs. With clients in Europe, the United States, and Asia, Ibexa is now entering the Middle East with strong regional backing.

Empowering Local Enterprises in the Digital Era

Seed Group brings over 20 years of experience helping foreign companies thrive in the Middle East. Through this partnership, it will support Ibexa’s entry into the region’s expanding digital commerce market.

The timing is perfect. The MENA e-commerce sector is set to reach $57 billion by 2026. This makes the alliance both strategic and timely.

Hisham Al Gurg, CEO of Seed Group, highlighted the partnership’s importance. “Ibexa’s platform aligns with our vision of digital excellence in the UAE,” he said. “Their solutions will improve how regional businesses engage their customers.”

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A Leap Toward Customer-Centric Innovation

Bertrand Maugain, CEO of Ibexa, called the move “a pivotal step.” He noted that many MENA organisations now face pressure to unify content, commerce, and personalisation. “With Seed Group’s local networks and expertise, we’re positioned to grow fast,” he explained.

Ibexa’s platform already serves clients like Whirlpool, Dymax, and France’s Ministry of Culture. Now, with local support, it will help MENA businesses improve digital engagement, cut time-to-market, and increase revenue.

Driving Growth and Regional Innovation

The Seed Group Ibexa partnership supports Dubai’s plan to lead in digital transformation. It blends international tech with local access, giving companies new tools to meet rising consumer demands.

From retailers and governments to startups and industrial firms, many sectors will benefit. This alliance sets the stage for digital-first growth built on customer needs, efficiency, and innovation.